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My Work
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SEO for Selling PR Services
This website copy was developed for business development. By using SEO techniques with in-depth descriptions of services and expertise,...
Shelly Garcia
Jul 7, 20221 min read
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Law for Small Business...No Fine Print Needed
The law has its own language, but this Internet Brands article puts the concept of implied contracts in terms anyone can understand.
Shelly Garcia
Jul 6, 20221 min read
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Internet Law Without the Jargon
This article explains copyright and trademark infringement rules to those with no legal background.
Shelly Garcia
Jul 6, 20221 min read
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How to's for Small Business
Long form articles for Internet Brands' NOLO division are designed for small business owners who don't have a lot of spare time and need...
Shelly Garcia
Jul 6, 20221 min read
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SEO--Making It Actionable
This blog does double duty by using keywords and headings that improve search ranking and delivering actionable content to keep readers...
Shelly Garcia
Jul 6, 20221 min read
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Writing for Conversion
This blog lets helpful information do the work of converting customers
Shelly Garcia
Jul 5, 20221 min read
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Tech for the Not-So-Techie
This blog is written for real estate brokers who need to make technology purchase decisions.
Shelly Garcia
Jul 5, 20221 min read
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Selling Services With Benefits
This tenant services brochure describes what the broker does AND how he does it.
Shelly Garcia
Jul 5, 20221 min read
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SEO--Not Just a (Key)Word Game
When it comes to search engine optimization, content is key. It must be targeted and meaningful to potential customers.
Shelly Garcia
Jul 5, 20221 min read
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Newsletters to Stay Top of Mind With Clients
It takes up-to-the-minute info and insights to stand out in clients' inboxes today.
Shelly Garcia
Jul 1, 20221 min read
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Spotlighting Team Members on Facebook
This collage of award winners gave valued producers their moment
Shelly Garcia
Jun 30, 20221 min read
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Connecting the Team Through Social Media
Strategic Facebook posts helped staffers spread over four locations to stay in touch.
Shelly Garcia
Jun 30, 20221 min read
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Trend Spotting on Social Media
As a rule, commercial real estate brokers aren't trend setters. But highlighting an emerging trend helped put this broker on the cutting...
Shelly Garcia
Jun 30, 20221 min read
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Creating Thought Leaders on LinkedIn
Posts like this one helped this real estate executive to position himself as an expert who understands the impact of larger trends on the...
Shelly Garcia
Jun 30, 20221 min read
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Selling Real Estate in an Emerging Market
In real estate, it's all about location. But this property location was less than popular, and it all came down to selling the potential.
Shelly Garcia
Sep 20, 20201 min read
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M&A Deals Fueled by Private Equity
By SHELLY GARCIA It was perhaps no surprise to the financial community that the buyer in the just-announced deal for the operators of...
Shelly Garcia
Aug 18, 20205 min read
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A Day in the Life of Los Angeles
The Los Angeles Business Journal sent each of its reporters out to a local business to observe what happens on a typical day. The result...
Shelly Garcia
Aug 18, 20205 min read
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My Interview With Wayne Gretzky
Gretzky Kickin' It Great One Surfaces As Tae-Robics Center Owner By SHELLY GARCIA The 30 or so people filing out of the cardio room at...
Shelly Garcia
Aug 18, 20204 min read
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